Sunday, March 24, 2019

Strawberry Mochi Isigoya (Seoul, SOUTH KOREA) ★★★☆☆

Finally, I have bought myself some time in Myeongdong this afternoon, my last chance to do so before heading to the airport early next morning.

Apart from being a prominent shopping district, Myeongdong also has something else to offer - affordable and mouthwatering street food.

The easiest way to find some of the tastiest street snacks in Myeongdong is simply follow the crowd and look for the long lineups!

Strawberry Mochi Isigoya is famous for its strawberry "mochi", a cute-looking Japanese-style glutinous rice cake filled with fresh strawberry and red bean paste. While stands selling their popular mochi can be found everywhere on the streets of Myeongdong, there's only one place where you can find the freshly made ones.

That would be their boutique hidden in an alley behind those cosmetic stores.

But don't mistake Strawberry Mochi Isigoya as a one-trick pony. They offer their mochi in all these different flavors including kiwi, tangerine, banana and more.

But their company logo already tells you which flavor was their most authentic or original one out of the bunch.

To get the freshest batch of strawberry mochi from Isigoya, it takes some seriously good time management and of course, some patience (it takes around 15-20 minutes waiting in the queue).

Well, I've done my time while Jelloman was doing her shopping. These were the strawberry mochi fresh out of the kitchen. Thanks ladies!

Strawberry Red Bean Mochi (2,000 won) - It's amazing how inflation is hitting all the Asian cities. I remembered these babies used to cost around 1,500 won not too long ago but the price has since skyrocketed.

But I'm not going to complain about it. Instead, just enjoy the ride~

Each of these mochi has a fresh strawberry in the middle wrapped with mashed red bean and red bean paste.

The paper-thin glutinous rice wrapper was really nice. A sweet and chewy dessert before dinner!

Food Rating: 5/10
Price: ₩₩₩
Address: 34-1 Myeongdong 1(il)-ga, Jung-gu, Seoul, South Korea
Closest Metro Station: Myeongdong

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