Tuesday, October 27, 2026

1730 Truffe Boulangerie by B&C 巴黎面包博物馆 湖濱銀泰IN77店 (Hangzhou, CHINA) ★★★★☆

We had an early dinner with our local partners, and by 7 pm, we were already strolling along Hubin Road Pedestrian Street (湖濱路步行街), a lively shopping and dining promenade right next to the iconic West Lake.

1730 Truffe Boulangerie by B&C 巴黎面包博物馆 湖濱銀泰IN77店 [Hangzhou, CHINA]: Luxury boutique bakery brand created by Butterful & Creamorous, famous for its up-scale European vibe, and artisanal baked goods, light and fluffy Basque cheesecake

Our walk was rewarded with a visit to 1730 Truffe Boulangerie by B&C, a luxury boutique bakery brand created by Butterful & Creamorous. I knew the brand well from my travels to Shanghai, and thought it might be impossible to get a seat at its café, right in the heart of the tourist area.

1730 Truffe Boulangerie by B&C 巴黎面包博物馆 湖濱銀泰IN77店 [Hangzhou, CHINA]: Luxury boutique bakery brand created by Butterful & Creamorous, famous for its up-scale European vibe, and artisanal baked goods, light and fluffy Basque cheesecake

But surprisingly, it wasn't a packed house. Perhaps, that was because that all the bread were already sold out.

1730 Truffe Boulangerie by B&C 巴黎面包博物馆 湖濱銀泰IN77店 [Hangzhou, CHINA]: Luxury boutique bakery brand created by Butterful & Creamorous, famous for its up-scale European vibe, and artisanal baked goods, light and fluffy Basque cheesecake

There were still a few cakes left so the sweet-toothed among us suggested we sit down for a sweet treat before heading back to the hotel to crash.

1730 Truffe Boulangerie by B&C 巴黎面包博物馆 湖濱銀泰IN77店 [Hangzhou, CHINA]: Luxury boutique bakery brand created by Butterful & Creamorous, famous for its up-scale European vibe, and artisanal baked goods, light and fluffy Basque cheesecake

We managed to grab the last piece of pistachio Basque cheesecake.

1730 Truffe Boulangerie by B&C 巴黎面包博物馆 湖濱銀泰IN77店 [Hangzhou, CHINA]: Luxury boutique bakery brand created by Butterful & Creamorous, famous for its up-scale European vibe, and artisanal baked goods, light and fluffy Basque cheesecake

One of the main draws of Butterful & Creamorous (or 1730 Truffe Boulangerie by B&C, in our case) is that it makes you feel as if you’re enjoying dessert and coffee somewhere in Italy or France. Perhaps that’s why it’s such a popular destination for KOLs.

1730 Truffe Boulangerie by B&C 巴黎面包博物馆 湖濱銀泰IN77店 [Hangzhou, CHINA]: Luxury boutique bakery brand created by Butterful & Creamorous, famous for its up-scale European vibe, and artisanal baked goods, light and fluffy Basque cheesecake

Basque Cheesecake (
¥29) — This was very very light and fluffy, with a distinct smokiness that beautifully balanced the cheesy flavor. The crispy-crumb base wasn’t perfect, but it added just enough contrasting texture to keep us happy.

1730 Truffe Boulangerie by B&C 巴黎面包博物馆 湖濱銀泰IN77店 [Hangzhou, CHINA]: Luxury boutique bakery brand created by Butterful & Creamorous, famous for its up-scale European vibe, and artisanal baked goods, light and fluffy Basque cheesecake

I thought it would be a short walk back to the hotel, but my colleagues decided to check out the street vendors. Boy, do they stay open late! It was almost 10pm, and all the stalls were still open for business.






Food Rating: 6.1/10
Price: ¥¥
Address: Shop L1006, 1F, Zone D, Hangzhou Hubin Intime in77, No. 231 Yan'an Road, Hangzhou, Zhejiang, China 
浙江省杭州市延安路231号湖滨银泰in77D区1层L1006、2层L2004室铺
Closest Metro Station: Longxiangqiao (龙翔桥)
Tel: +86 17316933226
Opening Hours: 12:00pm - 10:00pm daily



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